Blog

I write about marketing, creative strategy and all that inspires me related to my profession. May what inspires me, inspire you!

  • Marketing is not for later

    Marketing is not for later

    “When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot of energy and a bit of money and go off without a marketing stategy. It keeps surprising me that marketing is often seen as ‘something we can do later, when…

  • The biggest business mistake everyone makes – because it is fun

    The biggest business mistake everyone makes – because it is fun

    You have this great idea for a business and lot’s of energy to get started. During a start up you will meet many people and you will pithch your idea. Maybe your idea is so unique that people start contacting you to find out if you could work together. It can be overwhelming at the…

  • Elephant-paths a quick way towards change

    Elephant-paths a quick way towards change

    ‘An elephant-path (also known as a desire-path, herd path, cow path and goat track) is a path created as a consequence of erosion caused by human or animal foot-fall or traffic. The path usually represents the shortest or most easily navigated route between an origin and destination. Width and erosion severity can be indicators of…

  • YALTA | youth campaign in 4 African countries

    YALTA | youth campaign in 4 African countries

    Achieving SDG2, Zero Hunger, needs a transition towards more sustainable food production, with more socio-economic benefits and less environmental consequences. Agroecology aims to optimise interactions between people, plants and animals. At the same time we see that the involvement of youth in agroecology is still limited, while their involvement is crucial for the future. The…

  • Private E-course | Transform idea to business concept

    Private E-course | Transform idea to business concept

    This course takes aspirational entrepreneurs through all steps needed to transform their idea to a marketing based business set-up that gives them a head start.

  • Building sustainable, thriving dairy enterprises

    Building sustainable, thriving dairy enterprises

    For Venture Dairy I work on a sustainable dairy enterprise model for small scale dairy farming. This model is developed with Akshayakalpa. Take 2 minutes to watch this beautiful story about what they are grateful for. It makes me grateful to be able to contribute to the further roll out in other regions. About Venture…

  • NLR | until No Leprosy Remains

    NLR | until No Leprosy Remains

    Between november 2018 and august 2019 I worked for NLR to transform and reposition their international brand. NLR is the international brand of the Leprastichting in the Netherlands. In 2018 the Leprastichting updated her brand strategy for her international brand. Transforming into an international alliance aiming to stop leprosy in the next decade, the name…

  • Slow fashion – goodbye trends, hello style

    Slow fashion – goodbye trends, hello style

    Many ‘new’ ways are actually going back to the ‘old’ ways. Often they get called slow, like slow food and slow fashion. Good developments since it puts emphasis on value of things and time. If we want to keep our planet healthy, valuing the things we use is a good step. It will make a…

  • Healthy relations with food & farmers

    Healthy relations with food & farmers

    Recent events made it more clear than ever that we do not seem to have healthy relations with food and the people that produce our food. In the Netherlands (and much of Europe) we have had many weeks with high temperatures and no rain. To such an extent that using water on crops was hardly…