Transform your idea to a business concept

This course has been designed to enable aspirational entrepreneurs to develop their initial idea towards a business concept and marketing strategy.

You will create your personal journal

It is a very practical course. Each lesson contains high level marketing knowledge (30%) and activities (70%) to explore your idea and your market-environment. Step by step you will transform your idea to a business concept and marketing strategy. 

 

Private E-course

FREE
1 year of access
  • Study at your own pace.
  • You never have to share your business idea.
  • No marketing knowledge needed.
  • Create your business concept step by step.
 
Enroll

Lessons

Getting organized 

1 Prepare your journal
2 Essence of entrepreneurship
3 Essence of Marketing

Step 1: Exploring your idea

4 Framing your idea
5 Quick scan of your idea

Step 2: Researching your market

6 Finding your market
7 Finding your potential consumers
8 Grouping your potential consumers
9 Analysing your competitors
10 Influences on your market

Step 3: Being unique

11 Reflecting on your idea
12 Resources for being unique

Step 4: Your market entry strategy

13 Creating your S.W.O.T
14 Strategic activity combinations
15 Creating your marketing mix
16 Budgetting & Planning

Step 5: Developing your brand

17 Defining your brand
18 Writing your manifesto
19 Creating your Vision board
20 Creating your brand identity

Getting out there

21 Presentation tips
22 Concluding thoughts
 

Private E-course

FREE
1 year of access
  • Study at your own pace.
  • You never have to share your business idea.
  • No marketing knowledge needed.
  • Create your business concept step by step.
 
Enroll

Posted