Free E-course : Transform your idea to a business concept

You have an idea for a business but where to start?! This course has been designed to enable you to develop your initial idea towards a business concept and marketing strategy. It is a very practical course and completely private. It is build on my long standing expertise in marketing and creative strategy. You create a journal and will never need to upload or share information about your business idea.

Private E-course

FREE
1 year of access
  • Study at your own pace.
  • You never have to share your business idea.
  • No marketing knowledge needed.
  • Create your business concept step by step.

Lesson overview

  • Getting organized 
    • 1 Prepare your journal
    • 2 Essence of entrepreneurship
    • 3 Essence of Marketing
  • Step 1: Exploring your idea
    • 4 Framing your idea
    • 5 Quick scan of your idea
  • Step 2: Researching your market
    • 6 Finding your market
    • 7 Finding your potential consumers
    • 8 Grouping your potential consumers
    • 9 Analysing your competitors
    • 10 Influences on your market
  • Step 3: Being unique
    • 11 Reflecting on your idea
    • 12 Resources for being unique
  • Step 4: Your market entry strategy
    • 13 Creating your S.W.O.T
    • 14 Strategic activity combinations
    • 15 Creating your marketing mix
    • 16 Budgetting & Planning
  • Step 5: Developing your brand
    • 17 Defining your brand
    • 18 Writing your manifesto
    • 19 Creating your Vision board
    • 20 Creating your brand identity
  • Getting out there
    • 21 Presentation tips
    • 22 Concluding thoughts

Estimated Time: 1-2 months, depending on the time you invest. Each lesson contains 30% high level marketing knowledge and skills and 70% practical activities to explore your idea and your market-environment. Don’t worry if English is not your first language, we made this course as easy as possible.