I assist social enterprising organisations with their marketing & business development goals. By developing a (re)new(ed) product, concept or service to increase value and impact.

My middle name Feronia, after the goddess of freedom, absolutely influenced my personal and professional life. I went exploring the minute I could walk and I love the inspiration that comes from encounters with new experiences! This has always been a large part of my professional passion as well. Seeing possibilities and creating opportunities for others to develop. That is how freedom is showing itself in my work.
Enabling aspirational entrepreneurs to develop their initial idea towards a business, is what I greatly enjoy. That’s why I developed an E-course ‘B feronia style’- using a journal and free of charge!
E-course: Transform your idea to a business concept

- With each lesson your idea will develop further towards a business concept and marketing strategy.
- It depends on time you can invest, but if you can free 20 hours a week it will take 1 month to transform your idea.
- The course is completely private. You create a journal and will never need to upload or share information about your business idea.
- No marketing knowledge needed. My 25+ years marketing experience will enable you to skip beginners levels.
Marketeer by profession and curious by nature, I always observe the world around to find new connections and opportunities. My blog reflects what inspires me related to my profession.
Latest posts
- Private E-course | Transform idea to business conceptSince 2006 my focus has been on marketing positions with a social impact in international settings. My wish to share my marketing and entrepreneurial skills to support many more people in realising their professional dreams, resulted in […]
- Building sustainable, thriving dairy enterprisesFor Venture Dairy I work on a sustainable dairy enterprise model for small scale dairy farming. This model is developed with Akshayakalpa. Take 2 minutes to watch this beautiful story about what they are grateful for. It […]