I have greatly enjoyed working with Baukje. To strengthen its international brand the Leprastichting renewed its brand strategy in 2018. Baukje joined us soon after that process. She took on translating the strategy into rebranding NLR, definining the new design, its guidelines and implementing within our international alliance. She was a valued advisor for me, management team and directors of the alliance partners. Her strategic marketing knowledge, critical analysis and international NGO experience makes her an excellent fit for such a role. She focuses on quality and impact. Next to being a very experienced professional, she is also a committed and sociable colleague.
Femke Ruinaard
Head of Fundraising and Communication
Leprastichting | NLR
Source: LinkedIn reference
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