I have greatly enjoyed working with Baukje. To strengthen its international brand the Leprastichting renewed its brand strategy in 2018. Baukje joined us soon after that process. She took on translating the strategy into rebranding NLR, definining the new design, its guidelines and implementing within our international alliance. She was a valued advisor for me, management team and directors of the alliance partners. Her strategic marketing knowledge, critical analysis and international NGO experience makes her an excellent fit for such a role. She focuses on quality and impact. Next to being a very experienced professional, she is also a committed and sociable colleague.
Femke Ruinaard Head of Fundraising and Communication Leprastichting | NLR
Strategic & hands-on marketing & business development advisor with over twentyfive years of experience in a diversity of marketing disciplines and industries. I assist organisations with developing (re)new(ed) products, concepts or services to accelerate business development. With strategic activity plans and business models to create long term impact. And I enjoy to enable aspirational entrepreneurs to develop their initial idea towards a business. Especially for them I developed a course that combines vital marketing knowledge with practical activities to explore idea and market. Learn while your create your business!