Since 2006 my focus has been on marketing positions with a social impact in international settings. It led me to Ecuador, Ethiopia and Uganda to share my marketing and entrepreneurial skills. My wish to support many more people in realising […]
For Venture Dairy I work on a sustainable dairy enterprise model for small scale dairy farming. This model is developed with Akshayakalpa. Take 2 minutes to watch this beautiful story about what they are grateful for. It makes me grateful […]
Between november 2018 and august 2019 I worked for NLR to transform and reposition their international brand. NLR is the international brand of the Leprastichting in the Netherlands. In 2018 the Leprastichting updated her brand strategy for her international brand. […]
I have greatly enjoyed working with Baukje. To strengthen its international brand the Leprastichting renewed its brand strategy in 2018. Baukje joined us soon after that process. She took on translating the strategy into rebranding NLR, definining the new design, […]
Many ‘new’ ways are actually going back to the ‘old’ ways. Often they get called slow, like slow food and slow fashion. Good developments since it puts emphasis on value of things and time. If we want to keep our […]
“When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot of energy and a bit of money and go off without a marketing stategy. It […]
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