Tag: Marketing
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Connecting farmers
In 2014 two dairy enthousiasts met and their joined passion for sustainable dairy farming and quality products sparked smart | dairy. Sharing their views on business development and being a dairy enthousiast myself, I joined them early 2015. smart | dairy connects small scale farmers around the world. Together these farmers form a distributed macro-farm considerate […]
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Go the extra mile, it is never crowded!
A new year, new options and who knows; new years resolutions! A motto I personally like for this year is ‘go the extra mile’. It is freely taken from Wayne Dyers quote ‘ it is never crowded along the extra mile’. What inspires me in this is that it stands for more than ambition. It […]
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Interaction and conversion key in website
VSO Nederland, part of the international VSO federation had a website that was no longer functional. Wish was to migrate to Drupal but the look and feel of the international website already on that platform was not suitable for the Dutch market. While discussing options “why not create a whole new website built from usability […]
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New ways of fundraising + general marketing strategy
The African Network for Protection and Prevention of Child Abuse and Neglect (ANPPCAN) is renowned and highly respected in Uganda for her casework for children who are neglected or abused. International donors mainly fund prevention programs and not the professional assistance needed after reports of neglect and/or abuse. Private fundraising and public support within Uganda […]