Author: Baukje Kleinbekman

  • VSO | Interaction and conversion key in website

    VSO | Interaction and conversion key in website

    VSO Nederland, part of the international VSO federation had a website that was no longer functional. Wish was to migrate to Drupal but the look and feel of the international website already on that platform was not suitable for the Dutch market. While discussing options “why not create a whole new website built from usability…

  • Teach them to yearn for vast and endless seas – Antoine de Saint-Exupery

    Teach them to yearn for vast and endless seas – Antoine de Saint-Exupery

    “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead teach them to yearn for vast and endless seas” is the full quote. It caught my eye because I manage projects and teams from the idea;  “be stubborn about your goals but flexible…

  • Who’s Feronia?

    Who’s Feronia?

    My parents gave me this name to symbolise that I would live my life in Freedom. Feronia is the name of a goddess. Originaly Sabine (region in central Italy at one point in history) but adopted by the Romans into their religion. Much has been written about what type of godess she was. Feronia was…

  • ANPPCAN | New ways of fundraising + general marketing strategy

    ANPPCAN | New ways of fundraising + general marketing strategy

    The African Network for Protection and Prevention of Child Abuse and Neglect (ANPPCAN) is renowned and highly respected in Uganda for her casework for children who are neglected or abused. International donors mainly fund prevention programs and not the professional assistance needed after reports of neglect and/or abuse. Private fundraising and public support within Uganda…

  • Strive to be happy

    Strive to be happy

    Strive to be happy is a prose poem written by Max Ehrman in 1927. It was long unknown and the road towards it’s current fame is fun to read. This poem was given to me by a dear friend and I have kept it close ever since.

  • Baukje in one picture
  • “She inspires others because of who she is”

    “She inspires others because of who she is”

    I worked with Baukje when she was our Marketing and Development Advisor at ANPPCAN Uganda Chapter. For the time she was with us, I came to know her as an extraordinary person, deeply committed to the well-being of those who are less fortunate. She is a very good organizer and had an amazing amount of…

  • “Baukje quickly understands complex matters and finds creative solutions”

    “Baukje quickly understands complex matters and finds creative solutions”

    Baukje prepared a national recruitment campaign for VSO to support the launch of our new application process in December 2013. She also led the revision of the recruitment pages on our website, VSO.nl. In the 2 months that I worked with her, I got to know Baukje as a very professional, committed and reliable team…

  • “She mixes clear, relevant information with a good sense of humor”

    “She mixes clear, relevant information with a good sense of humor”

    Baukje assisted me as marketing specialist in a marketing training I facilitate for entrepreneurs. She effortlessly tuned in to the different needs and knowledge levels of the students and made her presentation very lively and interactive. She combines clear, relevant information with a good sense of humor, down to earth approach and provocative questions. Her…