In 5 steps this yournal couses will guide you through the process of creating a business concept form your idea(s). You will learn the basics of strategic marketing as you go along.
Getting organized
Lesson 1 of 3 within section Getting organized .
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2 Essence of entrepreneurship
Lesson 2 of 3 within section Getting organized .
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Lesson 3 of 3 within section Getting organized .
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Step 1: Exploring your idea
Lesson 1 of 2 within section Step 1: Exploring your idea.
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5 Quick scan of your idea
Lesson 2 of 2 within section Step 1: Exploring your idea.
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Step 2: Researching your market
Lesson 1 of 5 within section Step 2: Researching your market.
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7 Finding your potential consumers
Lesson 2 of 5 within section Step 2: Researching your market.
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8 Grouping your potential consumers
Lesson 3 of 5 within section Step 2: Researching your market.
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9 Analysing your competitors
Lesson 4 of 5 within section Step 2: Researching your market.
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10 Influences on your market
Lesson 5 of 5 within section Step 2: Researching your market.
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Step 3: Being unique
11 Reflecting on your idea
Lesson 1 of 2 within section Step 3: Being unique.
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12 Resources for being unique
Lesson 2 of 2 within section Step 3: Being unique.
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Step 4: Your market entry strategy
Lesson 1 of 4 within section Step 4: Your market entry strategy.
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14 Strategic activity combinations
Lesson 2 of 4 within section Step 4: Your market entry strategy.
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15 Creating your marketing mix
Lesson 3 of 4 within section Step 4: Your market entry strategy.
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Lesson 4 of 4 within section Step 4: Your market entry strategy.
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Step 5: Developing your brand
Lesson 1 of 4 within section Step 5: Developing your brand.
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18 Writing your manifesto
Lesson 2 of 4 within section Step 5: Developing your brand.
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19 Creating your Vision board
Lesson 3 of 4 within section Step 5: Developing your brand.
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20 Creating your brand identity
Lesson 4 of 4 within section Step 5: Developing your brand.
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Getting out there
Lesson 1 of 2 within section Getting out there.
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Lesson 2 of 2 within section Getting out there.
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