My middle name Feronia, after the goddess of freedom, absolutely influenced my personal and professional life. I went exploring the minute I could walk and I love the inspiration from encounters with new people, places and experiences! Freedom to explore has always been a large part of my professional passion as well. Most visibly in seeing possibilities and creating opportunities for others to develop.
Over 25 years I have been creating marketing and business development strategies for (international) companies, ngo’s and social enterprises. This even led me to Ecuador, Ethiopia and Uganda to share my marketing and entrepreneurial skills with many young professionals. And it also sparked my wish to share my creative marketing strategy and entrepreneurial skills to support even more young proffesionals.
My wish to share my creative marketing strategy and entrepreneurial skills to support many more people in realising their professional dreams, resulted in developing a private e-course to transform an idea into a viable business concept.
I love simplifying complex matters, experimenting and creating new varieties. This Journal Course reflects that love and is created to enable you to transform your idea(s) into a business concept and a well founded marketing and branding strategy.
Due to my work in various sectors, countries and disciplines, I have a wide range of hard and soft skills enabling me to facilitate development within organisations in a creative and pleasant manner. From the start of my career, I have been deployed to set up (re)new(ed) products, concepts, services or partnerships. The knowledge I gained through the years is incomporated in the course so facilitate you to start with confidence!
Baukje Feronia Kleinbekman