My middle name Feronia, after the goddess of freedom, absolutely influenced my personal and professional life. I went exploring the minute I could walk and I love the inspiration from encounters with new people, places and experiences! Freedom to explore has always been a large part of my professional passion as well. Most visibly in seeing possibilities and creating opportunities for others to develop.
Over 25 years I have set up (re)new(ed) products, concepts, services and partnerships. I created marketing and business development strategies for (international) companies, ngo’s and social enterprises. My explorations led me to Ethiopia and Uganda where I shared my marketing and entrepreneurial skills with many young professionals.
“My many encounters with aspirational entrepreneurs sparked the wish to share my creative marketing strategy and entrepreneurial skills with even more people. Enabling them to create a marketable business concept out of their ideas as the first, big, step towards realising their ambitions.”
b feronia’s Journal Course reflects my love for simplifying complex matters, experimenting and creating new varieties. It includes a lot of practical experience and know how I gained through the years. All with the aim to share with you and to enable you to transform your idea(s) into a marketable business concept.
Wishing you a confident start!
If you have any questions feel free to send me an email
Baukje Feronia Kleinbekman