According to Japanese tradition everyone has an Ikigai, a reason for being. In daily life wording: your Ikigai is the reason you get out of bed in the morning. Since we spend quite some time a day on working, it is great when our work aligns with our reason for being. It gives purpose to how we earn our income. But also if makes us more inspired in our work. Being in marketing for over twenty years and in such diverse industries I was attracted by this idea of Ikigai. Sometimes work felt like making a tremendous effort and sometimes it was the best way to spend my day. What made the difference? I decided reading more about it and recently made my personal Ikigai visual.
I have come to the conclusion that my Ikigai is:
‘Developing ideas into new business opportunities for more prosperity in a flourishing world’.
Create your Ikigai
With this worksheet (download) you can also create your Ikigai visual and get more clarity on aligning your work with your reason for being.
Strategic & hands-on marketing & business development advisor with over twentyfive years of experience in a diversity of marketing disciplines and industries. I assist organisations with developing (re)new(ed) products, concepts or services to accelerate business development. With strategic activity plans and business models to create long term impact. And I enjoy to enable aspirational entrepreneurs to develop their initial idea towards a business. Especially for them I developed a course that combines vital marketing knowledge with practical activities to explore idea and market. Learn while your create your business!