Welcome to my blog

With my Creative Marketing Strategy expertise I assist organisations to create more value and long term positive impact.

I am Baukje Feronia Kleinbekman

I enjoy simplifying complexity, experimenting and creating (re)new(ed) concepts, products and services.

My middle name Feronia, after the goddess of freedom, absolutely influenced my personal and professional life. I went exploring the minute I could walk and love the inspiration from encounters with new people, places and experiences! Freedom to explore has always been a large part of my professional passion as well. Most visibly in seeing possibilities and creating opportunities for others to develop.

From the start of my career, I have been deployed to set up new activities. Usually project-based because I like to put a dot on the horizon to work towards, together with teammates. Due to my work in various sectors, countries and disciplines, I have a wide range of hard and soft skills enabling me to facilitate development within your organisation in a creative and pleasant manner.

I write about marketing, creative strategy and all that inspires me related to my profession.

  • Marketing is not for later

    Marketing is not for later

    “When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot of energy and a bit of money and go off without a marketing stategy. It keeps surprising me that marketing is often seen as ‘something we can do later, when…

  • The biggest business mistake everyone makes – because it is fun

    The biggest business mistake everyone makes – because it is fun

    You have this great idea for a business and lot’s of energy to get started. During a start up you will meet many people and you will pithch your idea. Maybe your idea is so unique that people start contacting you to find out if you could work together. It can be overwhelming at the…

  • Elephant-paths a quick way towards change

    Elephant-paths a quick way towards change

    ‘An elephant-path (also known as a desire-path, herd path, cow path and goat track) is a path created as a consequence of erosion caused by human or animal foot-fall or traffic. The path usually represents the shortest or most easily navigated route between an origin and destination. Width and erosion severity can be indicators of…