Welcome to my blog

With my Creative Marketing Strategy expertise I assist organisations to create more value and long term positive impact.

I am Baukje Feronia Kleinbekman

I enjoy simplifying complexity, experimenting and creating (re)new(ed) concepts, products and services.

My middle name Feronia, after the goddess of freedom, absolutely influenced my personal and professional life. I went exploring the minute I could walk and love the inspiration from encounters with new people, places and experiences! Freedom to explore has always been a large part of my professional passion as well. Most visibly in seeing possibilities and creating opportunities for others to develop.

From the start of my career, I have been deployed to set up new activities. Usually project-based because I like to put a dot on the horizon to work towards, together with teammates. Due to my work in various sectors, countries and disciplines, I have a wide range of hard and soft skills enabling me to facilitate development within your organisation in a creative and pleasant manner.

I write about marketing, creative strategy and all that inspires me related to my profession.

  • YALTA | youth campaign in 4 African countries

    YALTA | youth campaign in 4 African countries

    Achieving SDG2, Zero Hunger, needs a transition towards more sustainable food production, with more socio-economic benefits and less environmental consequences. Agroecology aims to optimise interactions between people, plants and animals. At the same time we see that the involvement of youth in agroecology is still limited, while their involvement is crucial for the future. The…

  • Private E-course | Transform idea to business concept

    Private E-course | Transform idea to business concept

    This course takes aspirational entrepreneurs through all steps needed to transform their idea to a marketing based business set-up that gives them a head start.

  • Building sustainable, thriving dairy enterprises

    Building sustainable, thriving dairy enterprises

    For Venture Dairy I work on a sustainable dairy enterprise model for small scale dairy farming. This model is developed with Akshayakalpa. Take 2 minutes to watch this beautiful story about what they are grateful for. It makes me grateful to be able to contribute to the further roll out in other regions. About Venture…