In the marketing mix there is much focus on communication, Why?

With internet and social media people have 24/7 access to information and products they can buy (if connection works of course). You have to be out there with them. But also you have to deliver good service so customers don’t share negative information about your product. Keep your eye closely on this part of your marketing mix for that reason. But also to keep in touch about needs you could fulfil.


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