Category: Marketing

“When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot of energy and a bit of money and go off without a marketing stategy. It keeps surprising me that marketing is often seen as ‘something we can do later, when…

What did you think when you saw this photograph of a car? Surely not the same as the Cuban owner of this car. How you value a product or service depends on where you live, what you need / want in your life and on what your budget is to fulfill this need. Take the test with this…