From idea to business in 5 steps

You want to create a business but you feel you lack know how and are struggling with aligning all your ideas to a start up stategy. This Journal Course combines creating and learning in a unique and inspiring way!

 

Idea to Business in 5 Steps

€99.00
1 year of access

When your purchase the Journal Course ‘Idea to Business in 5 Steps’ you will receive immediate access to the course. You will also receive an email with information about what type of Journal to buy. And how to get organized. You will most likely finish long before but you can access this course for 12 months.

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  • The course has been designed to enable you to develop your initial idea(s) towards a business concept and marketing strategy.
  • Each lesson contains 30% high level marketing knowledge and skills and 70% practical activities to explore your idea and your market-environment.
  • Don’t worry if English is not your first language. We made the English in this course as easy as possible.
  • You create a journal and will never need to upload or share information about your business idea.

Lesson overview

  • Getting organized 
    • 1 Prepare your journal
    • 2 Essence of entrepreneurship
    • 3 Essence of Marketing
  • Step 1: Exploring your idea
    • 4 Framing your idea
    • 5 Quick scan of your idea
  • Step 2: Researching your market
    • 6 Finding your market
    • 7 Finding your potential consumers
    • 8 Grouping your potential consumers
    • 9 Analysing your competitors
    • 10 Influences on your market
  • Step 3: Being unique
    • 11 Reflecting on your idea
    • 12 Resources for being unique
  • Step 4: Your market entry strategy
    • 13 Creating your S.W.O.T
    • 14 Strategic activity combinations
    • 15 Creating your marketing mix
    • 16 Budgetting & Planning
  • Step 5: Developing your brand
    • 17 Defining your brand
    • 18 Writing your manifesto
    • 19 Creating your Vision board
    • 20 Creating your brand identity
  • Getting out there
    • 21 Presentation tips
    • 22 Concluding thoughts

Estimated Time: 2 months, based on 20 hours a week.

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