Start like a pro

You want to create a business but you feel you lack know how and are struggling with aligning all your ideas to a start up stategy. My Journal Course combines creating and learning in a unique and inspiring way!

Invest €99,-

From idea(s) to a business concept

Is your head overflowing with ideas but do you find it difficult to actually start a business from those ideas? This Journal Course has been designed to enable you to develop your initial idea(s) towards a business concept and marketing strategy. It is a very practical course and completely private. It is build on my long standing expertise as creative strategist.

Enroll here
Learn & Create

Each lesson contains 30% high level marketing knowledge and skills and 70% practical activities to explore your idea and your market-environment. You create a journal and will never need to upload or share information about your business idea.

Unique Aproach

It is proven that your brain will remember better when you write ideas down by hand. They will come to life and become something to work on. A journal also helps you reflect and get creative.

Lesson Overview

  • Getting organized 
    • 1 Prepare your journal
    • 2 Essence of entrepreneurship
    • 3 Essence of Marketing
  • Step 1: Exploring your idea
    • 4 Framing your idea
    • 5 Quick scan of your idea
  • Step 2: Researching your market
    • 6 Finding your market
    • 7 Finding your potential consumers
    • 8 Grouping your potential consumers
    • 9 Analysing your competitors
    • 10 Influences on your market
  • Step 3: Being unique
    • 11 Reflecting on your idea
    • 12 Resources for being unique
  • Step 4: Your market entry strategy
    • 13 Creating your S.W.O.T
    • 14 Strategic activity combinations
    • 15 Creating your marketing mix
    • 16 Budgetting & Planning
  • Step 5: Developing your brand
    • 17 Defining your brand
    • 18 Writing your manifesto
    • 19 Creating your Vision board
    • 20 Creating your brand identity
  • Getting out there
    • 21 Presentation tips
    • 22 Concluding thoughts
Buy now

Hey,

My name is Baukje Feronia. Over 25 years I have been creating marketing and business development strategies for (international) companies, ngo’s and social enterprises. I love simplifying complex matters, experimenting and creating new varieties. This Journal Course reflects that love and is created to enable you to transform your idea(s) into a business concept and a well founded marketing and branding strategy.

I think it’s a shame that so many creative ideas never reach their full business potential. We need create and free spirited people to work towards a loving and livable earth. I hope with my Journal Course you will be able to start a business. Like a pro.

Pinterest
LinkedIn
Email