Marketeer by profession, social and enteprising by nature, I always observe the world around to find new connections and opportunities. My posts reflect what inspires me related to my profession. May what inspires me, inspire you!
- Marketing is not for later
“When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot […] - The biggest business mistake everyone makes – because it is fun
You have this great idea for a business and lot’s of energy to get started. During a start up you will meet many people and […] - Elephant-paths a quick way towards change
‘An elephant-path (also known as a desire-path, herd path, cow path and goat track) is a path created as a consequence of erosion caused by […] - YALTA | youth campaign in 4 African countries
Achieving SDG2, Zero Hunger, needs a transition towards more sustainable food production, with more socio-economic benefits and less environmental consequences. Agroecology aims to optimise interactions […] - Private E-course | Transform idea to business concept
This course takes aspirational entrepreneurs through all steps needed to transform their idea to a marketing based business set-up that gives them a head start. - Building sustainable, thriving dairy enterprises
For Venture Dairy I work on a sustainable dairy enterprise model for small scale dairy farming. This model is developed with Akshayakalpa. Take 2 minutes […] - NLR | until No Leprosy Remains
Between november 2018 and august 2019 I worked for NLR to transform and reposition their international brand. NLR is the international brand of the Leprastichting […] - Slow fashion – goodbye trends, hello style
Many ‘new’ ways are actually going back to the ‘old’ ways. Often they get called slow, like slow food and slow fashion. Good developments since […] - Healthy relations with food & farmers
Recent events made it more clear than ever that we do not seem to have healthy relations with food and the people that produce our […] - 11 cities – 200 km IN the water
I was born and raised in the Frisian province, in the north of the Netherlands. A province famous for it’s dairy, the beautiful Frisian cows […] - Ikigai – a reason for being
According to Japanese tradition everyone has an Ikigai, a reason for being. In daily life wording: your Ikigai is the reason you get out of […] - Great things are done by a series of small things brought together – Vincent van Gogh
Coming from Vincent van Gogh we can’t do anything but believe this quote to be true. Also in economics you can observe this to be […] - The joy of life comes from our encounters with new experiences
“So many people live within unhappy circumstances and yet will not take the initiative to change their situation because they are conditioned to a life […] - Nieuwmarkt in the snow
Surely Amsterdam will not have a white Christmas but this comes very close to this feeling. On my way to the supermarket late afternoon I […] - Must read – Teeming by Tamsin Woolley-Barker
To stay up to date I read a lot of articles and books, but not very often am I so taken by a book that […] - Chef’s that work from the source
In general I find the way chef’s look at food and create new combinations an inspiration. But I get really excited when chef’s use their […] - SheDecides – a movement I support
I worked in Ethiopia during the W. Bush period and learned about the impact of the vision of a president in the US on family […] - Cracking a problem – flowing honey
In my work I enjoy deducting a problem in such a way that the solution seems obvious. It excites me even more when I see […] - Talents make the team
Everyone has a talent. Some discover their talent as a child, others take their whole life. Some discover it by them selves, some need others […] - Africa Rising
A great new book about African creatives was published in september. Young and more established artists in the field of design, fashion, photography and architecture […] - Tree of life
I grew up in a garden with a large Chestnut tree and it is special to me that this tree saw me, my mother and […] - VentureDairy | Connecting farmers
In 2014 two dairy enthousiasts met and their joined passion for sustainable dairy farming and quality products sparked smart | dairy. Sharing their views on […] - Go the extra mile, it is never crowded!
A new year, new options and who knows; new years resolutions! A motto I personally like for this year is ‘go the extra mile’. It […] - Marketing is a conversation about value
What did you think when you saw this photograph of a car? Surely not the same as the Cuban owner of this car. How you value […] - VSO | Interaction and conversion key in website
VSO Nederland, part of the international VSO federation had a website that was no longer functional. Wish was to migrate to Drupal but the look […] - Who’s Feronia?
My parents gave me this name to symbolise that I would live my life in Freedom. Feronia is the name of a goddess. Originaly Sabine […] - ANPPCAN | New ways of fundraising + general marketing strategy
The African Network for Protection and Prevention of Child Abuse and Neglect (ANPPCAN) is renowned and highly respected in Uganda for her casework for children […] - Strive to be happy
Strive to be happy is a prose poem written by Max Ehrman in 1927. It was long unknown and the road towards it’s current fame […] - Baukje in one picture
- NVJ | marketing training journalists
The Nederlandse Vereniging Journalisten has an academy that offers a variety of courses to member journalists. The course ‘Freelancen=ondernemen’ was lead by Peter Schneider a […]