Marketeer by profession and curious by nature, I always observe the world around to find new connections and opportunities for impact. My blog reflects what inspires me related to my profession.

May what inspires me, inspire you

  • Feronia Academy | Transformation course
    Since 2006 my focus has been on marketing positions with a social impact in international settings. It led me to Ecuador, Ethiopia and Uganda to share my […]
  • Building sustainable, thriving dairy enterprises
    For Venture Dairy I work on a sustainable dairy enterprise model for small scale dairy farming. This model is developed with Akshayakalpa. Take 2 minutes to watch […]
  • NLR | until No Leprosy Remains
    Between november 2018 and august 2019 I worked for NLR to transform and reposition their international brand. NLR is the international brand of the Leprastichting in the […]
  • Slow fashion – goodbye trends, hello style
    Many ‘new’ ways are actually going back to the ‘old’ ways. Often they get called slow, like slow food and slow fashion. Good developments since it puts […]
  • Elephant-paths a quick way towards change
    ‘An elephant-path (also known as a desire-path, herd path, cow path and goat track) is a path created as a consequence of erosion caused by human or […]
  • Healthy relations with food & farmers
    Recent events made it more clear than ever that we do not seem to have healthy relations with food and the people that produce our food. In […]
  • 11 cities – 200 km IN the water
    I was born and raised in the Frisian province, in the north of the Netherlands. A province famous for it’s dairy, the beautiful Frisian cows and horses, […]
  • Ikigai – a reason for being
    According to Japanese tradition everyone has an Ikigai, a reason for being. In daily life wording: your Ikigai is the reason you get out of bed in […]
  • Great things are done by a series of small things brought together – Vincent van Gogh
    Coming from Vincent van Gogh we can’t do anything but believe this quote to be true. Also in economics you can observe this to be true. No […]
  • The joy of life comes from our encounters with new experiences
    “So many people live within unhappy circumstances and yet will not take the initiative to change their situation because they are conditioned to a life of security, […]
  • Nieuwmarkt in the snow
    Surely Amsterdam will not have a white Christmas but this comes very close to this feeling. On my way to the supermarket late afternoon I walked along […]
  • Must read – Teeming by Tamsin Woolley-Barker
    To stay up to date I read a lot of articles and books, but not very often am I so taken by a book that I feel […]
  • Chef’s that work from the source
    In general I find the way chef’s look at food and create new combinations an inspiration. But I get really excited when chef’s use their knowledge to […]
  • SheDecides – a movement I support
    I worked in Ethiopia during the W. Bush period and learned about the impact of the vision of a president in the US on family planning for […]
  • Cracking a problem – flowing honey
    In my work I enjoy deducting a problem in such a way that the solution seems obvious. It excites me even more when I see the result […]
  • Talents make the team
    Everyone has a talent. Some discover their talent as a child, others take their whole life. Some discover it by them selves, some need others to point […]
  • Africa Rising
    A great new book about African creatives was published in september. Young and more established artists in the field of design, fashion, photography and architecture show work […]
  • Tree of life
    I grew up in a garden with a large Chestnut tree and it is to me a special that this tree saw me, my mother and now a […]
  • Connecting farmers
    In 2014 two dairy enthousiasts met and their joined passion for sustainable dairy farming and quality products sparked smart | dairy. Sharing their views on business development […]
  • Go the extra mile, it is never crowded!
    A new year, new options and who knows; new years resolutions! A motto I personally like for this year is ‘go the extra mile’. It is freely […]
  • Marketing is a conversation about value
    What did you think when you saw this photograph of a car? Surely not the same as the Cuban owner of this car. How you value a product […]
  • Interaction and conversion key in website
    VSO Nederland, part of the international VSO federation had a website that was no longer functional. Wish was to migrate to Drupal but the look and feel […]
  • Who’s Feronia?
    My parents gave me this name to symbolise that I would live my life in Freedom. Feronia is the name of a goddess. Originaly Sabine (region in […]
  • New ways of fundraising + general marketing strategy
    The African Network for Protection and Prevention of Child Abuse and Neglect (ANPPCAN) is renowned and highly respected in Uganda for her casework for children who are […]
  • Strive to be happy
    Strive to be happy is a prose poem written by Max Ehrman in 1927. It was long unknown and the road towards it’s current fame is fun […]
  • Baukje in one picture