Feronia Academy | Transformation course

Feronia Academy | Transformation course

Since 2006 my focus has been on marketing positions with a social impact in international settings. It led me to Ecuador, Ethiopia and Uganda to share my marketing and entrepreneurial skills. My wish to support many more people in realising their professional dreams, resulted in developing a private online transformation course.

Transform your idea to a business setup

A journal is created a journal to keep all analyses, ideas and notes together

This course takes aspirational entrepreneurs through all steps needed to transform their idea to a marketing based business set-up that gives them a head start. Each lesson contains 30% high level marketing knowledge and skills and 70% practical activities to explore idea and market-environment.

Aspirational entrepreneurs don’t need marketing or business management knowledge to take this online course. The course is in English at a level that accomodates non-native speakers. Depending on time invested an idea can be transform within 1-2 months. The business idea stays private!


  • Essence of entrepreneurship and marketing
  • Framing and analysing initial idea
  • Investigating your market environment
  • Recourses needed for your business
  • Creating SWOT, strategic activity combination and marketing mix
  • Planning and budgetting
  • Defining and creating your brand
  • Presenting your business to potential partners

“Succesful businesses have a strong marketing foundation. I contribute my 25+ marketing and business experience to enable aspirational entrepreneurs worldwide to start with a business that adds value and is therefore durable!”

Baukje Kleinbekman