Since 2006 my focus has been on marketing positions with a social impact in international settings. My wish to share my marketing and entrepreneurial skills to support many more people in realising their professional dreams, resulted in developing a private e-course.
Transform your idea to a business concept & marketing strategy
This course takes aspirational entrepreneurs through all steps needed to transform their idea to a marketing based business set-up that gives them a head start. Each lesson contains 30% high level marketing knowledge and skills and 70% practical activities to explore idea and market-environment.
Aspirational entrepreneurs don’t need marketing or business management knowledge to take this online course. The course is in English at a level that accomodates non-native speakers. The business idea stays private. And depending on time invested an idea can be transformed within 1-2 months.
Topics
- Essence of entrepreneurship and marketing
- Framing and analysing initial idea
- Researching your market environment
- Reflection and recourses for being unique
- Creating SWOT, strategic activity combination and marketing mix
- Budgetting and planning
- Defining and creating your brand identity
- Presenting your business to potential partners
“Succesful businesses have a strong marketing foundation. I contribute my 25+ marketing and creative strategy experience to enable aspirational entrepreneurs worldwide to start with a business that adds value and is therefore durable!”
Baukje Kleinbekman