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Marketing is not for later
“When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot of energy and a bit of money and go off without a marketing stategy. It keeps surprising me that marketing is often seen as ‘something we can do later, when […]
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Ikigai – a reason for being
According to Japanese tradition everyone has an Ikigai, a reason for being. In daily life wording: your Ikigai is the reason you get out of bed in the morning. Since we spend quite some time a day on working, it is great when our work aligns with our reason for being. It gives purpose to […]