Category: Business development

  • Marketing is not for later

    Marketing is not for later

    “When we can afford it we will start doing some marketing” This is something I hear regularly from startups. Many startups have an idea, a lot of energy and a bit of money and go off without a marketing stategy. It keeps surprising me that marketing is often seen as ‘something we can do later, when […]

  • Ikigai – a reason for being

    Ikigai – a reason for being

    According to Japanese tradition everyone has an Ikigai, a reason for being. In daily life wording: your Ikigai is the reason you get out of bed in the morning. Since we spend quite some time a day on working, it is great when our work aligns with our reason for being. It gives purpose to […]