Month: August 2015

  • Marketing is a conversation about value

    Marketing is a conversation about value

    What did you think when you saw this photograph of a car? Surely not the same as the Cuban owner of this car. How you value a product or service depends on where you live, what you need / want in your life and on what your budget is to fulfill this need. Take the test with this…

  • VSO | Interaction and conversion key in website

    VSO | Interaction and conversion key in website

    VSO Nederland, part of the international VSO federation had a website that was no longer functional. Wish was to migrate to Drupal but the look and feel of the international website already on that platform was not suitable for the Dutch market. While discussing options “why not create a whole new website built from usability…