Baukje Kleinbekman

International marketing & business development

b feronia | marketing & social enterprising offers social enterprising organizations the opportunity to instantly add marketing expertise to the team. As part of your project team, as a virtual coach, senior colleague or on and off as executive advisor.
b feronia can help your organisation to develop a (re)new(ed product, concept or service and accelerate business development. Create strategic and integrated activity plans. Or help you to built the capacity of team members or non-marketing executives.
b feronia collaborates with intercultural social enterprising projects and marketing expertise has been applied to increase impact for organisations in food security, international trade & development and education for entrepreneurs by entrepreneurs.

On a personal note

My full name is Baukje Feronia Kleinbekman. I was born in 1970 in the International renowned Frisian province. My middle name Feronia, after the goddess of freedom, absolutely influenced my personal and professional life. I went exploring the minute I could walk and because I grew up between a river and a busy road, my father placed a fence. Not that it stopped me and I have always been looking beyond and travelled as much as possible. Meeting people, seeing places!
Due to my traveling experience I became interested in social marketing positions and in international opportunities inspiring me to pursue my marketing career in development in both ngo’s and socially engaged commercial organisations. Establishing b feronia | marketing & social enterprising was a logical step. I enjoy working with companies that share my believe that together we can make prosperity for all possible. Not by talking but by doing!

“Seeing possibilities, creating room for people to contribute their strength to a team and work together in harmony. That is how freedom is showing itself in my work.”

What others say

”Baukje has an impressive background and experience in the international arena”

Trevor Tomkins – Founder venture | dairy and Chairman smart | dairy

”She deploys a wide range of skills based on years of experience in Africa and the Netherlands”

Antony Ong’ayo – Post Doc Researcher – Development Studies Erasmus University

~”She is a talented facilitator and inspires others because of who she is”

Anslem Wandega – Executive Director – ANPPCAN Uganda Chapter

May what inspires me, inspire you

11 cities – 200 km IN the water
20/07/2018 by Baukje Kleinbekman 

I was born and raised in the Frisian province, in the north of the Netherlands. A province famous for it’s...

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ikigai bferonia baukje kleinbekman
inspiration Leadership 
Ikigai – a reason for being
20/05/2018 by Baukje Kleinbekman 

According to Japanese tradition everyone has an Ikigai, a reason for being. In daily life wording: your...

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Great things are done by a series of small things brought together – Vincent van Gogh
14/02/2018 by Baukje Kleinbekman 

Coming from Vincent van Gogh we can’t do anything but believe this quote to be true. Also in economics...

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The joy of life comes from our encounters with new experiences
16/01/2018 by Baukje Kleinbekman 

“So many people live within unhappy circumstances and yet will not take the initiative to change...

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Nieuwmarkt in the snow
inspiration Photography 
Nieuwmarkt in the snow
21/12/2017 by Baukje Kleinbekman 

Surely Amsterdam will not have a white Christmas but this comes very close to this feeling. On my way to the supermarket...

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inspiration Leadership 
Must read – Teeming by Tamsin Woolley-Barker
27/10/2017 by Baukje Kleinbekman 

To stay up to date I read a lot of articles and books, but not very often am I so taken by a book that...

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Chef’s that work from the source
17/10/2017 by Baukje Kleinbekman 

In general I find the way chef’s look at food and create new combinations an inspiration. But I get really...

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SheDecides – a movement I support
03/08/2017 by Baukje Kleinbekman 

I worked in Ethiopia during the W. Bush period and learned about the impact of the vision of a president...

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Cracking a problem – flowing honey
17/06/2017 by Baukje Kleinbekman 

In my work I enjoy deducting a problem in such a way that the solution seems obvious. It excites me even...

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